Setanta all over

Followed the Setanta slow demise for the last couple of weeks. Scanning every source of news on the web. Well it's finally all over. Actually not quite - Liverpool Tv, and Arsenal Tv were still broadcasting tonight but Celtic Tv and Rangers Tv is just a black screen.

That's four clubs who'll be looking for a digital slot. There is also the FA Cup games, England's national team games, and for those who need the money the most the Blue Square Conference sides.

We've been here before when On Digital collapsed in May 2002. From that we the viewers got Freeview, a free digital service and the football clubs in the Championship got a big hole in their accounts.

There is going to be a lot of debt left around after this. Is there a lesson from all of this? The number of people who actually take up subscriptions to pay-tv is a small number at current prices, though BSkyB will be happy they will reach 10 million by next year. If that is a true figure given the amount of churn and other factors with getting a true picture. Put it this way oil companies don't know how many filling stations they have or how big their oil reserves are.

Maybe the big cash cow for football from Tv is going to get a little slimmer over the next few years.